Privacy Policy
- Introduction
Welcome to AI Cognitive, a digital publication operated by The Demand Company, referred to in this Privacy Policy as “we,” “us,” or “our.”
We are committed to protecting the privacy, confidentiality, and security of the personal information entrusted to us by our readers, subscribers, contributors, business partners, and website visitors.
This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal information when individuals access our website, subscribe to our communications, download content, participate in sponsored campaigns, interact with AI-powered features, or use our other services.
Our services may include industry news, editorial articles, executive interviews, guest contributions, research reports, whitepapers, webinars, newsletters, sponsored content, digital advertising, and business-to-business marketing programs.
This policy applies to [Publication Domain] and associated digital services operated by us. Where additional notices apply to particular services, those notices should be read alongside this policy.
We process personal information in accordance with applicable data protection and privacy laws, including, where applicable, the European Union General Data Protection Regulation (GDPR), UK GDPR, UAE Personal Data Protection Law, California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and other applicable regional legislation.
- Information We Collect
We may collect personal information directly from individuals, automatically through their use of our digital platforms, or from third-party sources where permitted by law.
2.1 Information Provided Directly
When you subscribe to newsletters, download resources, register for events, submit inquiries, or participate in our services, we may collect:
- Full name
- Business email address
- Telephone number
- Job title and professional designation
- Company or organization name
- Industry and business sector
- Company size
- Country and geographical location
- Professional interests and content preferences
- Information voluntarily provided through forms, surveys, or correspondence
We may also collect information submitted through contributor applications, interviews, editorial submissions, and business partnership inquiries.
2.2 Information Collected Automatically
When you access our websites, certain technical and behavioral information may be collected automatically, including:
- IP address and approximate geographical location
- Browser type and operating system
- Device identifiers and device characteristics
- Pages visited and articles viewed
- Time spent on pages and content
- Referral sources and navigation paths
- Downloads and interactions with resources
- Search queries entered on our websites
- Advertising interactions and campaign attribution data
- Cookie identifiers and similar tracking technologies
This information helps us understand how our platforms are used, improve content discovery, measure performance, and provide relevant digital experiences.
2.3 Information From Third Parties
Where legally permitted, we may receive business-related information from publicly available sources, professional directories, event organizers, technology providers, marketing partners, and data service providers.
Such information may include professional contact details, business affiliations, industry classifications, and publicly available professional information.
We take reasonable steps to ensure that third-party information is obtained and processed in accordance with applicable legal requirements.
- How We Use Personal Information
We may process personal information for the following purposes:
Content and publication services: To deliver articles, research, newsletters, reports, and other information requested by our audience.
Audience engagement: To understand reader preferences, recommend relevant content, and improve the overall website experience.
Marketing communications: To provide information about relevant industry developments, events, sponsored content, products, and services, where legally permitted.
Sponsored campaigns: To facilitate sponsored content programs, resource downloads, event registrations, and other business-to-business marketing activities.
Business intelligence: To analyze content engagement, audience interests, campaign effectiveness, and professional research behavior.
Website improvement: To monitor website performance, troubleshoot technical issues, improve navigation, and maintain platform security.
Legal compliance: To comply with applicable laws, enforce contractual obligations, prevent fraud, and respond to lawful requests.
We process information only where an appropriate legal basis exists under applicable law. Depending on the activity and jurisdiction, this may include consent, contractual necessity, compliance with legal obligations, or legitimate interests that are not overridden by individuals’ rights.
- Resource Downloads and Sponsored Content
Our publications may provide access to whitepapers, eBooks, research reports, case studies, guides, webinars, and other downloadable materials.
Some resources may be sponsored, authored, or provided by third-party technology vendors, advertisers, or business partners.
When you register for or download sponsored content, we may collect professional contact information and information relating to your content interests and interactions.
Where clearly disclosed and legally permitted, this information may be shared with the identified sponsor or content provider for purposes such as:
- Fulfilling your request for the resource
- Providing information about related products or services
- Responding to your expressed business interests
- Measuring sponsored campaign performance
- Conducting relevant business-to-business follow-up communications
Where consent is required, we will obtain it before sharing personal information for the relevant purpose.
Sponsors receiving personal information may process it under their own privacy policies. We encourage individuals to review the applicable sponsor’s privacy notice before submitting information.
Downloading a resource does not, by itself, constitute unrestricted consent to receive marketing communications from unrelated third parties.
- AI-Powered Content Experiences and Engagement Analytics
Our publications may incorporate artificial intelligence and interactive technologies to improve content discovery, reader engagement, and access to information.
These features may include AI-powered landing pages, conversational content assistants, interactive resource hubs, AI-enabled PDF experiences, automated content recommendations, and related tools.
When you use these features, we may process information such as:
- Questions and prompts submitted to AI-powered tools
- Content accessed or referenced during interactions
- Responses generated by AI systems
- Interaction timestamps and session information
- Resource engagement and content consumption patterns
- Information voluntarily submitted during conversations
- Technical information necessary to operate and secure the service
Where permitted by applicable law, we may analyze this information to understand content interests, improve our services, assess campaign effectiveness, and identify engagement patterns.
For sponsored experiences, relevant engagement information may be shared with the identified sponsor where appropriately disclosed and legally authorized.
We may use third-party AI technology providers to process information on our behalf under appropriate contractual and security arrangements.
Users should avoid submitting confidential, sensitive, or proprietary information through public-facing AI tools unless the service expressly supports such use.
AI-generated responses may contain inaccuracies and should not be relied upon as the sole basis for significant business decisions.
- Sharing Information With Advertisers, Sponsors, and Business Partners
We may share personal information with third parties in the following circumstances:
With your consent: Where you have agreed to receive communications or share information with identified sponsors or partners.
To deliver requested services: With technology providers, email delivery services, hosting companies, analytics providers, and other service providers assisting our operations.
For sponsored marketing programs: With identified business partners where the sharing is disclosed and supported by an appropriate legal basis.
For analytics and reporting: We may provide aggregated or appropriately de-identified information concerning audience behavior, content engagement, and campaign performance.
For legal or business purposes: Where disclosure is necessary to comply with legal requirements, protect rights, investigate misuse, or support legitimate business transactions.
We do not treat the collection of personal information through a website form as automatic permission for unrestricted onward sharing.
We require service providers processing personal information on our behalf to maintain appropriate confidentiality and security protections.
- Cookies and Similar Technologies
We may use cookies, web beacons, pixels, and related technologies to operate our websites and understand how visitors interact with our services.
These technologies may support:
- Essential website functionality
- Security and fraud prevention
- Remembering preferences
- Website analytics
- Content personalization
- Advertising measurement
- Marketing attribution
- Remarketing and relevant advertising
Some cookies may be placed by third-party analytics, advertising, or technology providers.
Where required by law, we will obtain consent before placing non-essential cookies or activating associated tracking technologies.
Visitors may manage their preferences through our cookie consent interface, where available, or through browser settings.
Disabling certain technologies may affect website functionality or personalization.
Additional information about our use of cookies may be provided in a separate Cookie Policy.
- Advertising and Marketing Communications
Our websites may display advertisements, sponsored content, promotional materials, and recommendations from third-party organizations.
We may use advertising technologies to measure campaign performance, understand audience interests, and deliver relevant advertising where legally permitted.
Advertising partners may process information through their own technologies, subject to applicable privacy requirements.
Individuals who subscribe to our newsletters or marketing communications may unsubscribe using the link provided in relevant emails.
We will respect valid unsubscribe and objection requests in accordance with applicable law.
We may retain limited suppression information to ensure that individuals who have opted out are not inadvertently contacted again.
- Legal Bases for Processing
Where the GDPR or similar legal requirements apply, we rely on one or more appropriate legal bases for processing personal information.
These may include:
Consent: Where an individual has provided valid consent for a specific activity, such as certain marketing communications or non-essential tracking.
Contractual necessity: Where processing is required to provide a requested service or fulfill an agreement.
Legitimate interests: Where processing is reasonably necessary for lawful business activities, such as website security, service improvement, or certain business communications, subject to applicable safeguards and individual rights.
Legal obligations: Where processing is necessary to comply with applicable laws or regulatory requirements.
The legal basis applicable to a particular activity depends on its purpose, the information involved, and the relevant jurisdiction.
Where processing is based on consent, individuals may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
- International Data Transfers
Our websites and services may be accessed internationally, and personal information may be processed or stored in countries other than the country in which it was originally collected.
Such processing may involve cloud infrastructure providers, technology vendors, service providers, and business partners.
Where required by applicable law, we implement appropriate safeguards for international transfers, which may include contractual protections, approved transfer mechanisms, adequacy arrangements, or other legally recognized measures.
- Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, maintain security, and enforce applicable agreements.
Retention periods may vary depending on the type of information, its purpose, contractual obligations, and legal requirements.
Where information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.
Limited information may be retained to maintain suppression lists, document compliance, or meet applicable legal obligations.
- Information Security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, and unlawful disclosure.
These measures may include access controls, encryption where appropriate, secure infrastructure, monitoring, and contractual safeguards with service providers.
Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Where required by law, we will notify relevant authorities and affected individuals of qualifying personal data breaches.
- Your Privacy Rights
Depending on your location and applicable law, you may have rights relating to your personal information.
These may include the right to:
- Request access to personal information held about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information
- Withdraw consent where processing is based on consent
- Object to certain processing activities
- Request restriction of processing
- Request data portability
- Opt out of direct marketing communications
- Opt out of certain sales, sharing, or targeted advertising activities where applicable
- Lodge a complaint with an appropriate data protection authority
Certain rights may be subject to legal limitations and exceptions.
We may request reasonable information to verify your identity before fulfilling a privacy request.
Requests may be submitted using the contact information provided at the end of this policy.
- Additional Privacy Rights for California Residents
Where the California Consumer Privacy Act, as amended, applies to our activities, eligible California residents may have additional rights concerning their personal information.
These may include rights to know, access, correct, delete, and opt out of the sale or sharing of personal information, as well as the right to limit certain uses and disclosures of sensitive personal information.
We will provide applicable disclosures regarding categories of information collected, purposes of processing, categories of recipients, retention practices, and relevant rights.
Where legally required, we will provide mechanisms to opt out of the sale or sharing of personal information and honor applicable opt-out preference signals.
We will not unlawfully discriminate against individuals for exercising their privacy rights.
- Children’s Privacy
Our publications and services are intended primarily for business professionals and are not directed toward children.
We do not knowingly solicit personal information from children in violation of applicable law.
If we become aware that personal information has been collected from a child without the legally required authorization, we will take appropriate steps to address the situation, including deletion where required.
- Third-Party Websites and External Links
Our websites may contain links to external websites, sponsor platforms, social media services, and third-party resources.
These external services operate independently and may have their own privacy policies and data processing practices.
We are not responsible for the privacy practices of websites or services that we do not control.
We encourage visitors to review the privacy policies of third-party websites before submitting personal information.
- Business Transfers and Corporate Transactions
In the event of a merger, acquisition, restructuring, sale of assets, or similar business transaction, relevant personal information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate confidentiality safeguards.
Where required, we will provide notice or obtain consent before any relevant change in processing.
- Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.
Any updates will be published on this page with a revised effective or last-updated date.
Where required by law, we will provide additional notice or obtain renewed consent for material changes.
We encourage visitors to review this policy periodically.
- Contact Information
If you have questions about this Privacy Policy, our processing of personal information, or wish to exercise your privacy rights, please contact:
The Demand Company
Operator of MarTech Sphere
Registered Address: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
Email: info@thedemandcompany.ai
We will review and respond to privacy-related requests in accordance with applicable legal requirements.